The Promotional credits from the brand which are also termed as 'promo-credits' or 'credits', are an alternative form of currency which is distributed to members by IMVU. The brand is also offering some furniture in the same way which is placed into unlocked rooms, and along with the same, there are also few rooms which are equipped with some furniture that is included in them as well as in the locked rooms which cannot be removed. The company has a colossal portfolio of many items and members use their credits are to purchase virtual items like fashion pieces which include hair, clothes, skins, and accessories, along with pets, and 3D scenes for homes, clubs and open landscapes. Once played or if not used, the credits can be refunded from IMVU to actual currency but only for the developers accounts. A customer can also avail the credits on IMVU gift cards which are available from retail outlets like department stores. A member of IMVU can purchase the credits online using actual currency bills directly from IMVU. The third style of credits which the brand accepts are called as “developer tokens” which exist for the creators to gain the the same, the user is asked to purchase an item online with 'promo-credits'. The currency at IMVU is quite unique as it has an own economy and the world of IMVU is dealt in IMVU “credits” along with one more popular credits known as “promo credits”. Eric Ries, the co-founder of IMVU, explained the sudden process how the company acquired IMVU as a meaningless name which is not an abbreviation to anything. The brand name neither represents an acronym nor an initialism. The brand is also famous for being one of the top-notch practitioners of the lean startup approach. The business has its headquarters in Mountain View, California, and has employed 120 full-time personnel.

Currently, the brand has more than 3 million active users and is enriched with the largest virtual products catalog comprising of over 30 million items. The members of IMVU use 3D avatars to greet new people to chat with them and create and play games. IMVU, the online metaverse, and the website was founded in 2004 and was initially supported by four venture investors, Menlo Ventures, Bridgescale Partners, Allegis Capital, and Best Buy Capital.

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